| Product: | Dove Men+Care |
| Target: | 35 + ABC1 Men |
| Footfall: | 7.5 million |
| Period: | Sept 2010 |
| Markets: | National |
| Venues: | Sampling in 150 premium gyms. TV /DS advertising in 300 gym locations |
| Details: | To encourage male consumers to sample Dove Men+Care shower gel and deodorant in a point of use environment, within the top 300 premium gym locations. A variety of TV and Digital adverts were played, with directional messaging prompting members to pick up a free sample, created exclusively by Zoom Media. The digital ads were phased with the roll-out of the 160,000 distributed samples. |